About me

I'm a Berlin-based Product Designer currently employed at flaconi, a beauty and self-care e-commerce company.

About me

I'm a Berlin-based Product Designer currently employed at flaconi, a beauty and self-care e-commerce company.

About me

I'm a Berlin-based Product Designer currently employed at flaconi, a beauty and self-care e-commerce company.

I approach design challenges with empathy and a data-driven mindset, aiming to create solutions that connect users and companies. As a lifelong learner, my objective is to continually develop my skills. I'm particularly keen on expanding my knowledge in accessibility, product strategy, and psychology.

In my free time, you can find me identifying various plants in the park, conducting A/B tests to discover the ultimate sunscreen, and seeking my cat's attention at home.

Feel free to get in touch for a chat or coffee!

Experience

Product designer

Berlin / April - October 2021 / Freelance

  • Worked on awareness & consideration parts of the user journey.

  • Worked on awareness and consideration parts of the user journey.

  • Improved the mobile filter usability (closed the gap between ATC rate for desktop & mobile users who used filters up to 12%)

  • Adjusted the price display for all markets accordingto EU Omnibus Directive and price sensitive users (3% uplift in revenue)

  • Improved mobile Product Page (PDP) (5% decrease in bounce rate and 3% increase in ATC rate)

Product designer

Berlin / April - October 2021 / Freelance

  • Improved the e-commerce experience of Dirty Roots Berlin website.

  • Redesigned the website of Avanti Way and created a bespoke customer dashboard.

Content marketing manager / Copperberg

Stockholm / June 2019 - January 2020 / Full-time

  • Developed Content Strategy and implemented it, resulting in a 15% increase in followers.

  • Wrote bespoke articles on UX Design and new technology such as Al, 3D printing and VR.

Content marketing manager

Berlin / March - December 2020 / Freelance

  • Wrote bespoke articles and a white paper aimed at increasing brand awareness.

Skills

  • User experience design

  • User interface design

  • Design thinking

  • Wireframing

  • Prototyping

  • Usability testing

  • Information architecture

  • Research

  • Data analysis

  • Html & css

  • Storytelling

  • Content writing

  • Agile methodologies

Tools

  • Figma

  • Maze

  • Hotjar

  • Jira

  • Confluence

  • Trello

  • Photoshop

  • Tableau

  • Asana

  • Lookback

  • Sketch

Education

Ironhack, UX/UI Bootcamp

Remote / January - March 2021 / Full-time

Berghs, Content Marketing Course

Remote / June 2020 / Full-time

Goethe Institute, German Course

Berlin / March - December 2016 / Intensive

Sabanci University, Cultural Studies (B.A)

Istanbul / September 2004- December 2009

Language

English

Full professional proficiency

German

Elementary proficiency

Turkish

Native proficiency