I approach design challenges with empathy and a data-driven mindset, aiming to create solutions that connect users and companies. As a lifelong learner, my objective is to continually develop my skills. I'm particularly keen on expanding my knowledge in accessibility, product strategy, and psychology.
In my free time, you can find me identifying various plants in the park, conducting A/B tests to discover the ultimate sunscreen, and seeking my cat's attention at home.
Feel free to get in touch for a chat or coffee!
Experience
Product designer / Zattoo
Berlin / October 2023 - Present
Improved the conversion flow
Worked on redesign of the Account Page
Contributed to Design Strategy and improved the collaboration between Product and Design chapters by streamlining the design process and creating the Discovery Documentation Template
Product designer / Flaconi
Berlin / October 2021 - October 2023
Improved the mobile filter usability (closed the gap between ATC rate for desktop & mobile users who used filters up to 12%)
Adjusted the price display for all markets accordingto EU Omnibus Directive and price sensitive users (3% uplift in revenue)
Improved mobile Product Page (PDP) (5% decrease in bounce rate and 3% increase in ATC rate)
Product designer / Freelance
Berlin / April - October 2021
Improved the e-commerce experience of Dirty Roots Berlin website.
Redesigned the website of Avanti Way and created a bespoke customer dashboard.
Content marketing manager / Copperberg
Stockholm / June 2019 - December 2020
Developed Content Strategy and implemented it, resulting in a 15% increase in followers.
Wrote bespoke articles on UX Design and new technology such as Al, 3D printing and VR.
Skills
User experience design
User interface design
Design thinking
Wireframing
Prototyping
Usability testing
Information architecture
Research
Data analysis
Html & css
Storytelling
Content writing
Agile methodologies
Tools
Figma
Maze
Hotjar
Jira
Confluence
Trello
Photoshop
Tableau
Asana
Lookback
Sketch
Education
Ironhack, UX/UI Bootcamp
Remote / January - March 2021 / Full-time
Berghs, Content Marketing Course
Remote / June 2020 / Full-time
Goethe Institute, German Course
Berlin / March - December 2016 / Intensive
Sabanci University, Cultural Studies (B.A)
Istanbul / September 2004- December 2009
Language
English
Full professional proficiency
German
Elementary proficiency
Turkish
Native proficiency